Brand Value In Luxury Market

Emporio, home to 90 top-of-the-line brands, comes as a delight for the uber rich craving for luxury products .
LUXURY has a new address. DLF’s luxury mall, Emporio, in the capital has created a 3.38 lakh square-feet home for luxury brands in the country. For years, luxury brands in India have been limited to small confines within the five-star hotels. Less traffic in hotels and a limited scale of operation has always posed a problem for these brands. But Emporio, set to be open soon to public, comes as a delight for the uber rich who craved luxury watches, handbags, shoes and other lifestyle products,
but had a limited choice in the past.
What attracts you even before stepping inside the mall is the building itself. The huge display of brand names such as Louis Vuitton, Dior and Burberry on the glass panels add to the pull factor.
Inside, it is 90 top-of-the-line brands, four levels and plenty of visual delights that Emporio brings for the luxury-starved consumer. As you enter the mall on a dry August day, the Mughal fountain teamed with an artistic display of plants gives a soothing and cool effect. The champagne coloured Italian marble and mosaic floor sparkle, lends an opulent yet elegant look to the mall. Nothing is over the top. Designed by architect Mohit Gujral, the mall has four floors that include spa, wine bar,atrium lounge and restaurants along with the shops. The interiors have been done in burnished wood with brass detailing.
Even the washrooms reflect the rich ‘n’ royal look and are spacious in themselves. Undoubtedly, every detail has been treated with careful attention in the mall.
Rentals, not surprisingly, are steep here. Retail rentals here can be between Rs 1,200-Rs 2,000/ sq ft, say sources. And while not all of these are open yet, some of the stores on the upper ground and first floor are ready for business.
Emporio has brought almost all the world’s luxury brands together under one roof. There are brands such as Cartier,Tod’s, Dolce & Gabbana, Louis Vuitton, Dior, Tiffany’s, Zegna, Paul Smith, Versace, Jimmy Choo, Burberry, La Perla, Hugo Boss and Escada apart from the famous Indian fashion designers such as Rohit Bal, Rina Dhaka, Tarun Tahliani, Abu and Sandeep Khosla, Ranna Gill et al. Several product categories jostle for a dekko, including apparel and fashion, accessories,watches, perfume, jewellery and lifestyle.
And it’s not just fashion or luxury that Emporio limits itself to. The dining arrangements, too, are classy. Terrace cafes,restaurants or confectionaries — the options are aplenty here. It’s like stepping into another realm — magnificent and majestic. The luxury customer need look no further. She can experience luxury’s one-stop-destination on her home turf